The other day I was reading in a book how direct mail was loosing its power. The argument is quite simple…you receive ten times as much direct mail today than you did ten years ago. I must say that the numbers are probably made up and complete bull, but they are not far from the truth!
Direct mail is a tough game to crack. Not only are you fighting just to get recognized and not tossed in the can, but you are also fighting to get chosen over your competition who are using the same techniques and often the same mailers as yourself!
Let me make one thing extremely clear to you…Direct Mail still works! As long as you do things to set yourself apart which is exactly what I have found for you in the REIM Letter Series!
I highly recommend investing in these direct mail pieces. I have seen direct mail go terribly wrong and I have seen it work so effectively that even with the wrong phone number (oops) on the piece, the customer still found the business and offered to sell their home!
Which category do you think these fall under?
And one more thing…they send you the mailings in word and text format which means that you can upload your contacts into excel and run a mail merge! No reason to type everything out!
Cheers,
~ Ross Treakle
